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If you’re reading this, you already know a brand new generation of bakers has recently developed. Encouraged by TV programming such as the Food Channel and the artisan food movement, they sell donuts, cupcakes, decorated cakes, pastries, bread and cups of coffee at unheard of prices. And their customers keep coming back!
This new breed of baker – the artisan baker – is typically working on their second career. At the urging of their spouse, neighbors and friends, they’ve cashed in everything to chase their dream. These are the business owners pushing the envelope and developing new concepts for sales and distribution. They represent the Renaissance of high quality, unpackaged baked goods sold at retail. They have little to no prior experience, nor do they have exposure to suppliers of ingredients beyond what their local distributer has to offer them.
Few, if any, of these bakers have ever met supplier representatives of the ingredients or equipment they use. These entrepreneurs crave information on new ingredients, production techniques and business practices.
The artisan bakery movement is the best change the bakery industry has seen in 30 years! These are new times, creating opportunities not only for the new generation of artisan bakers, but for all retail bakeries selling high-quality baked goods. In-store bakeries, bakery cafés and intermediate wholesale bakers are all taking advantage of the resurgence. Consumers want and are willing to pay for these new products – and bakers and their suppliers are tweaking formulas, equipment and production techniques to keep the trend alive!
How long has it been since you were able to meet face-to-face with these trend-setters…to answer questions and suggest products specifically developed to help them become more successful?