2019 Sales Efforts

GIVE YOUR 2019 SALES EFFORT A SHOT OF ADRENALINE!

Let’s give your 2019 sales goals a shot of adrenaline! The fourth quarter is almost upon us and next year’s budgets are being developed, make sure you take advantage of the first artisan bakery trade show to be held in almost a decade! Interest amongst the artisan baking community has been outstanding. The first week after IABE launched its Facebook page, it received a record‐breaking 2,000 LIKES from artisan bakers and their suppliers from all over the country.

Scheduled for March 2019 alongside the largest pizzeria trade show in the world, International Artisan Bakery Expo (IABE) will have a tremendous impact on 2019 sales. The only other event developed primarily for commercial bakeries won’t impact your sales efforts until 2020.

The artisan bakery community NEEDS the solutions and opportunities that only its suppliers and industry leaders can deliver. The Bread Bakers Guild of America and American Cake Decorating magazine have created over 30 seminars and demonstrations for this 3‐day event. The topics range from; Opening Your First Artisan Bakery; Maintaining Your Margins; Employee Management; Working with Ancient and Sprouted Grains to Marketing High‐End Cakes. Bakers such as Peter Yuen (Chicago’s Master of Flaky Pastry) and Rachel Wyman, (winner of the Cooking Channel’s Donut Showdown) are scheduled to demonstrate Out of the Box Croissant and Out of the Box Donuts … two of the hottest bakery items today. Peter Reinhart of Johnson & Wales and Tom Gumpel, formerly Vice President of Product Development at Panera Bread Company, will deliver spectacular seminars on the future and benefits of Good Bread … something every bread baker should be able to tell their customers.

Interest amongst suppliers will explode during the next few months. Budgets will be set and then booths will rapidly be reserved. This event is going to be the best that most Artisan Bakers will have experienced in their entire life. So, let’s make your 2019 the success you want it to be. Start off with the first, and only, exclusive artisan bakery event in 2019. Plan on exhibiting at International Artisan Bakery Expo 2019 and get a jump on next year’s sales. You’ll be glad you did.

I’m looking forward to working with you. Best regards,

Pete Lachapelle

Vice President / Food Group

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